This week David had the pleasure of being joined by Omar Isuf.
Omar is a successful fitness entrepreneur who transitioned from a personal trainer to a full-time YouTuber, with a current following of approximately 600,000 subscribers. Omar provides evidence-based content for his followers and regularly collaborates with world-leading experts. Omar used his influence to launch his own apparel company, Raskol apparel.
David and Omar discuss:
Topic 1: Building a social media brand
Q1. How vital has honesty and moral integrity been to the success of Omar's brand?
Q2. What are the key attributes to building a successful social media brand?
Q3. What key analytics/elements that are important to monitor?
Q4. How do you encourage interaction with a fan-base?
Q5. What are the 3 key pieces of advice for people looking to grow their YouTube following?
Q6. What is the best way to deal with negative or even personal attacks on social media?
Topic 2: Networking
Q7. How valuable have collaborations been to the continued growth of Omar's brand?
Topic 3: The supplement industry
Q8. What impact does the supplement industry have on people? What are some of the underhanded techniques employed by the supplement industry?
For full shownotes: www.hpascience.com/episode33